the forums have one person quoting $799.99 from www.oznium.com
but I couldnt get to the site. And i Think hes a reseller in the us.
I just bought a PlasmaGlow Fushion LED Kit. I will post a review and maybe some Videos when I get it in. Hopefully next week. Its not as advanced as ICELED but it cost less than half too.
Some of the color combination features are a bit odd. and yes the rainbow effect is ghey. But the website says you can allter all color and effects.