Paint chips are the bane of my existance. I drive 60 miles a day to/from work, all highway. I got so tired of paint chips that I bought one of the vinyl front end masks from Toyota. Of course, this ruins any thoughts of a body kit, but it would take a lot of time to keep up with paint chips on a new body kit.
It's a sacrifice I have to make... I'll just have to rely on other mods to tweak the appearance of my car.