Obviously it's bent like that to avoid the battery, others add an integrated tie-down, this one apparently avoids it altogether.
Also, it'd add to the stifness a little bit too. It looks unusual, but I bet it'd get the job done.
And the hoodscoop blockage issue may be fixed by this design as well.
I like it, it's different; I may just get one.
The only thing that makes me nervous is that it mounts on only two bolts per strut, rather than all three, it may cause some unwanted flex at the strut towers themselves.