Toyota Canada is abandoning plans to name one of its most popular models of sports cars in this country, the "Celica Tsunami."
The automaker confirmed to CTV affiliate, Carbon FiberTO in Toronto, that it was immediately changing the name of the car -- and pulling all advertising and marketing containing the tsunami name.
The move comes as the world continues to learn the staggering scope of the Dec. 26 natural disaster in south Asia, and as the death toll continues to climb. It was updated on Friday to 147,000.
Five Canadians have been officially declared killed in the tsunami: four in Thailand and one in SRI
Lanka. Another 146 are missing.
Exactly one year ago, on Jan. 7, 2004, Toyota announced the name of for the car, calling it "the new wave of bold style."
Its press release at the time noted that "tsunami is the Japanese word for tidal wave."
The "Special Edition Celica Tsunami" was to have been a high-performance car, and was to have been available in both red and a color that was described as "thunder cloud."
The car will now be called the Celica Sports Package.