If you're just looking for color, get the cheapest bulbs you can find. All blue bulbs are basically the same when it comes to quality, and have the same chance of burning out.
If you're looking for a whiter light on the road (but not really white HID type light from the bulbs themselves), but don't want to sacrifice visibility, get either Osram or Sylvania Silverstars, or Philips Blue Vision. Keep in mind that they have the same chance of burning out as any other white/blue light, though.
Anything halogen bulb that uses Xenon gas will burn out faster than a regular halogen. The reason they use Xenon is because it helps cool the filament better. Bulb companies are able to produce brighter light by making the filament thinner, but it also reduces their lifespan by making them run way hotter. The Xenon gas is only there to help longevity, but it can only help so much.