About the only difference in cleaning kits is the color of the filter oil they use.
That means, if you want your filter to be blue (to match your color scheme) you could use the Accel care kit (which uses blue filter oil)
Honestly, like blue said, if it's a cotton gauze filter element, any cotton filter cleaning kit will work (and some manufacturers even sell them in multiple colors choices for the oil) In a Pinch you can use simple Green to clean a dirty Gauze filter, but you're best off using the stuff from your care kit, because Simple Green contains (what else) green dye which may discolor the filter element afer a few applications.
Now, if you have a fine, spongy foam element (like the old Accel or Morosso filter elements) you can use the same type of cleaning and oiling kit, but it's better to use one specific to that type of filter. some are dry elements, some need oiling, be sure to read the manufacturers instructions.
The coarser, foam element filters (like mushroom-style HKS and Edelbrock filters) are usually dry element filters, they don't need oil, rather, you replace the foam as it gets clogged and dirty or torn.
Unlike other filter systems, once it's clogged, you need to toss the old foam and buy a new filter element. This is because dirt becomes so embedded in the weave that you can't get it out. reusing one of these elements runs the risk of dirt eventually migrating into the Intake
; not good.
Stainless mesh filters just need to be rinsed out and dried, while they don't need filter oil, it doesn't hurt to spray a little K&N type filter oil (or a light mineral oil) on a clean cloth, and apply a little to the outside of the stainless filter. this will keep the stainless from oxidizing (Turning dark and hazy), and it will help to trap the dust that the stainless filter has a hard time handling when it's dry. just a light, thin film of oil on the outside will do the trick. be sure to clean the filter with the filter cleaner for gauze-type filters if you choose to re-oil it to get the old stuff off (don't worry, it won't hurt the filter)
If you see a caked up layer of dust on your filter, or the breathing seems a bit restricted, it's time to clean. K&N used to make a gauge, with a sensor to be installed in the Intake
, that would show how restricted the filter has become. when the needle bottoms out, it's time to clean it. I don't know if they still make them, but if anything, it's added bling. common sense works best.
Clean a gauze filter too much and it will errode faster. you can only clean them so many times before the cotton gauze deteriorates, so, if you clean them maybe once or twice a year, they should last the life of your car.
BTW, the filter cleaner that comes with most kits, it's pretty much the same thing as Simple Green. For those that don't know, Simple green is an awesome, non-corrosive, general purpose cleaner. it's awesome for degreasing engines, but is non-toxic and probably the safest, most gentle cleaning products available. This is probably why a similar cleaner is used in filter cleaning kits.
Sorry for the long post, but I've accumulated a lot of filter care info over the years...