The toyota ones are OK...TRD
is made by K&N, the K&N flows more and has anti-drain back to prevent dry starts, Toyota's stock one does not.
5w30 is not "piss water" it's actually better than 10w30 in the very cold climates, because it coagulates less at lower temps.
BTW, "not getting gains" from an Oil Filter
is rice, don't be a fool always buy the best maintenance you can for your car