Despite the looks of the matrix (i agree with silverceli21) it sells well, especially to the youth market. Toyota also has the celica, mr2, and now scion's cars (esp. the tC). many "analysts" (i use the term loosely) think that toyota will get rid of at least one if not two sports cars, namely the celica and the mr2, simply because the cars would eat into each other's profits and toyota would lose money. let's face it - celicas aren't rolling off the lots the way the Scions are now. I see maybe one celica on the street for every three scions i see, and they just started selling months ago. Toyota's website raves on about 2005 models for almost every car except the celica and mr2.
As much as i would love a 250hp engine w/turbo and the continuation of the celica dynasty, things just aren't looking good right now.